Join Learn with Google at SMX East in New York

Inside AdWords: Join Learn with Google at SMX East in New York

Evolving Paid Search ( 10:45am - 11:45am ): In our opening session, Head of Search Ads Marketing Mark Martel will be sharing Google’s perspective on the direction of paid search, and what search marketers will need to be doing in the coming years to stay on the cutting edge and capture the greatest share of opportunity. Richer Tools for Targeting: Search and Display ( 1:30pm – 2:30pm): Elliot Nix, Head of Media Solutions, Technology, will share how remarketing can help you extend beyond your normal search, and help refine your messaging plus boost relevance for customers and potential customers – wherever they’re browsing – to see even higher returns. DoubleClick Search: The power of platform for the next step in search marketing management (3:30pm – 4:30pm): Sr. Product Manager Anthony Chavez will dive deep into how DoubleClick Search helps marketers and agencies running ...

Full article: http://adwords.blogspot.com/2012/09/join-learn-with-googl...