Using Google Strategies for Facebook Ads

Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google's. And you've probably read about Facebook ads, or perhaps even tried them yourself. And maybe you've decided that they just don't work. You might be right, but it could also be that you are trying to use Facebook ads the same way you use Google ads, when you ought to be doing something very different. We like to think that advertising is all the same everywhere, but it's not. The skills needed to optimize a Google paid search ad are far different than what's required for a feel-good "our company is kind to animals" brand image TV spot. They have vastly different purposes and they have different metrics for success. So it is with Google ads and Facebook ads. Google ads are all about "...

Full article: http://www.searchengineguide.com/mike-moran/using-google-...

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@lifethruthelenz » 15 Oct '12, 5pm
You'll understand the difference between a Facebook & Google ad after reading this article. Relationship not: buy now! [link]
@pmantoranz » 05 Oct '12, 9am
No por simple es menos cierto y clave. Google es una cosa, y Facebook otra, publicitariamente hablando. ¡No se... [link]
@pmantoranz » 05 Oct '12, 9am
Using Google Strategies for Facebook Ads [link] vía @SEGuide
@MikeMoran » 02 Oct '12, 6pm
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@MikeMoran » 02 Oct '12, 1pm
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Using Google Strategies for Facebook Ads - by Mike Moran Everyone has been watching Facebook to see if it can m... [link]
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New Search Engine Guide post: Using Google Strategies for Facebook Ads [link]
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via @SEGuide Using Google Strategies for Facebook Ads: by Mike Moran Everyone has been watching Facebook to... [link]
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Using Google Strategies for Facebook Ads [link]
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Using Google Strategies for Facebook Ads [link]
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SEO >> by Mike Moran Everyone has been watching Facebook to see if it can monetize its enormous traffic to ... [link]
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Using Google Strategies for Facebook Ads: by Mike Moran Everyone has been watching Facebook to see if it ca... [link]
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Using Google Strategies for Facebook Ads [link]
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SEO Guide: Using Google Strategies for Facebook Ads: by Mike Moran Everyone has been watching Facebook to s... [link]
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Using Google Strategies for Facebook Ads [link]
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Using Google Strategies for Facebook Ads [link]