21 Sep '12, 6pm

Yup: "Trial-and-error search is filled with frustration and disappointment." #sitesearch read by @seo_theory

We DO want to walk down virtual aisles and zoom in to the right zones without having to answer a lot of annoying questions. Even when using Google you are not simply answering questions you are ASKING them, and Googley search is mostly a trial-and-error sort of thing. Trial-and-error search is filled with frustration and disappointment. I remember the first time I was asked to write a search routine that would allow store clerks to look up customers by their phone numbers. “I don’t think that’s such a good idea,” I said — because people were constantly moving and in those days you could not take your phone numbers with you. It took about 3 weeks (maybe 5-6) before the client called us up complaining that they had pulled up the wrong client account with a phone number.

Full article: http://www.seo-theory.com/2012/07/24/why-you-cannot-not-s...

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