29 Feb '16, 9pm

What Google’s Elimination of Side-Rail Ads Means for Your PPC Program: Google recently announced it is elimina...

What Google’s Elimination of Side-Rail Ads Means for Your PPC Program: Google recently announced it is elimina...

Google recently announced it is eliminating text ad impressions on the right-hand side of its results pages. Previously, upwards of 10 or 11 total ads were eligible to show on the first results page with a majority showing up on the right-hand side. Going forward, there will now be a maximum of 7 total ads eligible to show above and below the organic results in the middle. We could speculate endlessly about why Google has made this change. However, from my perspective as a PPC strategist, the reason doesn’t really matter. There is only one pertinent question on my mind right now: what does this change mean for my AdWords accounts? Time to Panic? Is this a significant change on paper? Yes. Should you be panicking? Of course not. Google has been testing some version of this change on and off for the past 6 years. No hard date has been set yet for when this format change will...

Full article: https://www.portent.com/blog/ppc/what-googles-elimination...

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