29 Feb '16, 5pm

SEO & The Zero Moment of Truth

SEO & The Zero Moment of Truth

The Zero Moment of Truth is this new moment that sits between a stimulus (ad) and the FMOT. Let’s say a mother sees an ad detailing how important an eye test is for children. Where in the past she might call the optician from the ad directly, today she would pull out her smartphone and begin to research the best brands, prices, reviews and (in the case of local) business locations.

Full article: http://searchengineland.com/seo-zero-moment-truth-242692

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