29 Feb '16, 3pm

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

The weight or size of your web page is a key factor in affecting load times. Minimize the number and size of files that must be downloaded when your page is loaded. Images and video are heavy. Use compression tools and other size-reducing utilities to lighten the amount of data that must be loaded. Avoid heavy formats for your page. Flash is already strongly discouraged for most mobile applications, but Google’s AMP also controls third-party Javascript so that it doesn’t interrupt page load. Optimize your font for page load. Some fonts can be surprisingly large, and being smart about your selection and strategy for how they are used can improve speed. Optimize the timing of when certain items on your page load. For example, content below the fold that isn’t viewable until the user scrolls down the screen can be delayed to load after content above the fold. Also, preloading...

Full article: http://searchengineland.com/need-speed-7-observations-imp...

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