29 Feb '16, 1pm

Who Will Win & Lose With The Google AdWords Layout Change

A week ago Friday, Google removed right ads from the AdWords layout and placed potentially four ads at the top of the listing page. Now, webmasters wait to see if CPCs will increase, how CTR will change and which advertisers will win and loss from this change. Early feedback I am seeing is that CTR is sky-rocketing now for the ads, but that might change over time. The big data point we are waiting for is Google's earnings report, which will share some of this information. The moderator at the WebmasterWorld forums shared who he thinks will win or loss with this change: Winners: heavy ad testers, you no longer have to figure out if your sitelinks were showing, not showing, etc. The ads are now consistent. people who have a bid system in place. It's easy to get into a bid war unnecessarily, and with fewer ad slots, its going to happen more and more; so those who let math dic...

Full article: https://www.seroundtable.com/google-adwords-layout-change...

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