29 Feb '16, 4am

Customer Communities: Business Knowledge, Insight Goldmine #DigitalMarketing

Customer Communities: Business Knowledge, Insight Goldmine #DigitalMarketing

Whether through a Facebook Page, LinkedIn Group, or customer forum on your website, when properly leveraged, the collective wisdom that resides within an online community can be a goldmine of business-building knowledge, insight, and advice. Here are six practical principles to help you tap this valuable resource to grow your business and benefit your customers. 1. Gold Mining is ‘Goal’ Mining First, start with a goal in mind and have a defined purpose for each community. If you aim to build a vibrant, growing community, it’s imperative that you have a clearly stated goal with which members can identify, rally around, and take some degree of ownership. Healthcare and pharmaceuticals company, Abbot Laboratories, has created two very similar, branded niche communities to address the needs of two very different customer groups: diabetics and pregnant or nursing mothers. Stron...

Full article: http://webmarketingtoday.com/articles/120260-Customer-Com...

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