29 Feb '16, 1am

Benefits vs. Features: Understand the Difference, Boost Sales #DigitalMarketing

If you want to increase your sales without investing more in driving new customers to your website, then you need to boost your conversion rate, the number of website visitors who make a purchase. There are many ways to do this, but one frequently overlooked method is just to rewrite both your ad copy and your landing page copy to focus on benefits rather than features. Like many other areas of marketing, the concept is simple, but the execution can be confusing. What Are Benefits? When a prospect is considering a purchase, she wants to know the answer to one fundamental question: What’s in it for me? Or, how will your product or service improve my current situation? You might recall that one of the secrets to writing excellent copy is to focus on solving a problem or fulfilling a need for your ideal customer. To write benefit-oriented copy, focus on that solution. For exa...

Full article: http://webmarketingtoday.com/articles/120273-Benefits-vs-...

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