28 Feb '16, 7pm

73% of B2B Marketers Say Video Positively Impacts ROI via @reelseo

Considering the fact that online video as been a vehicle for business communication for many years, the fact that 32% of respondents confirmed it had only been part of their marketing toolbox for the past 2 years suggests there are still some very real barriers to entry for many. We asked those surveyed what kind of challenges they were facing in terms of creating and marketing video content and just under half (44%) confirmed that measuring the ROI of video was a factor, as was the lack of in-house video marketing expertise (37%), and the lack of creative ideas for video (17%).

Full article: http://www.reelseo.com/b2b-marketers-video-roi/?platform=...

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