28 Feb '16, 7pm

Understanding Google Analytics Attribution Models #DigitalMarketing

Understanding Google Analytics Attribution Models #DigitalMarketing

Does everyone who comes to your site complete the sale on the first visit? Look at the Google Analytics Path Length report in the Multi-Channel Funnels report. Is “1” the only path length shown? If your answered “no” to either of these questions, then you need to know about Google Analytics attribution models. An attribution model is a set of rules that defines how credit for sales and other conversion goals get attributed to each interaction during the buying process. You can divide these models into “single click” or “distributed click” examples. If your path length is greater than one then you could have an attribution problem. Types of Attribution Models There are seven default attribution models in Google Analytics. Also, you can create up to 10 custom attribution models or import extra attribution models from the Gallery. Google Analytics Attribution Model Types. Las...

Full article: http://webmarketingtoday.com/articles/120280-Understandin...

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