28 Feb '16, 2pm

7 Strategies to Optimize #B2C #LeadGeneration #PaidSearch Accounts

7 Strategies to Optimize #B2C #LeadGeneration #PaidSearch Accounts

The Latest on Mobile Marketing: Marin's Benchmark Report In the current world of performance marketing, mobile is king, across channels and devices. By the end of the year, mobile ads will account for over half of all digital spend, overtaking desktop. It is more critical than ever for marketers to understand this landscape and capitalize on it. Get the report today . Does your business use paid search for its B2C lead generation? Online lead generation using paid search options like Google Adwords can be a tricky business. Getting a website visitor interested enough to click on your ad and then fill out a form on your website requires a highly-strategized paid search campaign. Below, you will find seven strategies to optimize B2C lead generation accounts—strategies which will help your business capture qualified, quality leads. If you’re running search advertising to coll...

Full article: https://www.searchenginejournal.com/7-strategies-optimize...

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