27 Feb '16, 9pm
AdWords CTR Increases As Right-Side Ads Dropped
Interestingly, the only position above organic results whose CTR dropped after the change, has been for position 3. This is understandable, as the third ad unit used to sit just above the organic search results. Now it’s in the middle of a block of ads, and is more likely to be skimmed over, unless advertisers take special care to embellish ads in that spot.