28 Feb '16, 8am

How the use of sub-domains can harm your search rankings.

Sub-domains are a common tactic for lots of brands, they may have different sites for various countries for example, or have variations on the main brand offering. As the examples will show here, this strategy can lead to some conflicts between the main domain and its sub-domains if not applied correctly. In these examples, we’re seeing internal cannibalisation, as Google is undecided on the best page to deliver to searchers. Alpharooms.com: US vs UK domain Here’s a chart showing Alpharoom.com’s rankings for the term ‘hotels in Tenerife’ for the past seven or so months. The page indicated by the pink line is the UK version of the page . The problem is that, though it has ranked well for several months, it’s not consistently there and since early July, it’s been down past position 100 on Google for much of the time. For the periods it hasn’t been in the top 10, the usa.alph...

Full article: https://searchenginewatch.com/sew/how-to/2428828/how-the-...

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