27 Feb '16, 5pm

Google to shut down Google Compare Products in US & UK on March 23

From: Google Compare Team Subject: An Update on Google Compare Dear Partner, Beginning on February 23, 2016 , we will start ramping down the Google Compare product, which is currently live in both the US and UK. We plan to terminate the service as of March 23, 2016 . As you know, Google Compare (formerly Google Advisor in the U.S.) has been a specialized, standalone service that enables consumers to get quotes from a number of providers for financial products such as car and travel insurance, credit cards and mortgages. Despite people turning to Google for financial services information, the Google Compare service itself hasn’t driven the success we hoped for. We greatly appreciate your partnership and understand that this decision will be disappointing to some. But after a lot of careful consideration, we’ve decided that focusing more intently on AdWords and future innova...

Full article: http://searchengineland.com/google-compare-shutting-down-...

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