27 Feb '16, 4pm

SEO Keyword Strategy in 2016: Shotgun Blast or Laser Focus?

SEO Keyword Strategy in 2016: Shotgun Blast or Laser Focus?

Keywords have long played a central role in SEO, both as a dictatorial force responsible for shaping user search behaviors, and as a strategic focus for businesses looking to get in on the action. Originally, the mechanics of keywords were fairly straightforward; Google used the frequency of keywords as they appeared throughout the web to determine which sites were associated with which terms, and then applied keywords from user queries to that established database. Today, the use of keywords is much more complicated. Google’s algorithms have become so complex they now avoid keyword-based associations altogether. While its processes do use the presence of certain words to create a contextual construct for each website, there is a barrier of semantic processing that prevents a direct application. To explain, when you enter a query in Google, Google no longer tries to pair t...

Full article: http://www.advancedwebranking.com/blog/seo-keyword-strate...

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