27 Feb '16, 2pm

6 Metrics to Measure for Content Marketing ROI

Conversions and/or sales go up. Conversion and sales are the end game , but if that’s your only measure of success, you’re missing the big picture. Content marketing is more of a slow percolation of building brand awareness, trust, and reputation than a fire sale. Look for cumulative changes, not big differences at once. Your real value comes with customer loyalty. Your website rises in the search engine rankings for your targeted keywords. This, too, is a little tricky. The competition is so fierce that effective keywords, especially for businesses with no local component, can be hard to find and rank for. It can be done, but it might take patience. Along with search engine ranking, your domain authority will go up over time. You see an increase in web traffic . Raw data – number of page views – are not the only metric you should be tracking. Volume is one measure, engage...

Full article: https://www.semrush.com/blog/29201-2

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