20 Sep '12, 8pm

comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content videos in August 2012. That’s an all-time high. Video ad views that month totaled 9.5 billion. Other key findings from August 2012 include: 87.3 percent of the U.S. Internet audience viewed online video. The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 20.1 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online. Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in August with 150.2 million unique viewers. Google sites were followed by Yahoo sites with 55 million unique viewers, Microsoft sites with 53.7 million, VEVO with 49.3 million, and F...

Full article: http://searchenginewatch.com/article/2207148/comScore-Onl...

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