23 Feb '16, 3pm

Google has launched Accelerated Mobile Pages

Welcome to a speedier mobile web. It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service , it seems that Google has also launched its Accelerated Mobile Pages project. Although we had been expecting it around next weekend, as Google stated it would be here “late February”, it seems some people have been seeing results with a little AMP icon today (Tues 23 Feb). @sewatch Sure, try this one pic.twitter.com/HVjCg1CEPA — Mark Chalcraft (@markchalcraft) February 23, 2016 The AMP project is an open source initiative which aims to improve the performance of the mobile web. As our own Rebecca Sentance explained in her article on Google’s AMP only yesterday, AMP pages are a “stripped-down version of the mobile web which runs on a reinvented version of HTML.” Google has...

Full article: https://searchenginewatch.com/2016/02/23/google-has-launc...

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via @sewatch

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