23 Feb '16, 4pm

5 Content Strategies That Live Off the Beaten Path

5 Content Strategies That Live Off the Beaten Path

In 2015, swiping, clicking, sharing and tapping became more important than ever as a greater share of our audience moved to mobile. Microinteractions, or all those taps, swipes and clicks that make for a personalized, engaging mobile experience , have become essential for helping customers navigate our content and offering a personalized user experience. In fact, studies show responsive sites that optimize microinteractions see an 11% bump in conversions over sites that remain static. So there’s never been a better time than the present to show users that you care about their total, cross-device experience by adding easily navigable, responsive features to all your content.

Full article: https://www.semrush.com/blog/5-off-the-beaten-path-strate...

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