22 Feb '16, 7am

Monday lecture, very useful to start a fresh new week!! Thanks @AlephInf for sharing! #digital #content #marketing

For example, if you’re a realtor in Austin TX, you might use the tool to search “Austin real estate” which will return 1,935 results. After removing some big sites that don’t fit the bill, I found a great, simple content piece about castles in Texas that received over seven thousand Facebook likes & shares, and 65 Pinterest pins! This is a highly shareable content piece that is outside of the box and easy to replicate and improve upon. You could take this idea, build a new blog about it, and produce an even better article than the first. I call this tactic “one-upping”—I find a successful article online then try to trump the original. This works very well for Top 10 lists (you can do a Top 50 list and get even more attention!)

Full article: https://www.searchenginejournal.com/guide-local-content-m...

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