20 Sep '12, 4am

Managing a Large E-commerce Website

Managing a Large E-commerce Website

When it comes to e-tailing (commodity based e-commerce), the first name that comes to mind is Amazon. Amazon maybe the largest e-commerce website in the world today, but there are websites that have more than a million products distributed across multiple catalogs who forecast themselves to grow like Amazon Inc. in their respective geographical areas. These websites can be classified as horizontal e-tailing websites. It is a challenge to- Handle so many products (product pages, facet pages, listing pages, landing pages) Handle multiple niches (fashion, gadgets, books, movies, gifts, jewelry, etc) Coordinate with different departments and business folks SEO takes a completely different dimension when you consider such a website. Normally, these large websites have a decent amount of buzz going around so, authority is not a big problem. SEO is no longer about "gaining links....

Full article: http://www.seomoz.org/ugc/managing-a-large-ecommerce-website

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