The Facebook Ad Network Is Here via @johnbattelle

The Facebook Ad Network Is Here | John Battelle's Search Blog

The Facebook Ad Network Is Here via @johnbattelle

It’s been a pretty good year for my annual predictions , I must say. A few months ago I did my “how’ve I done so far this year ” post, and found myself batting about .500. Yesterday Facebook pushed up my average with the announcement that it’s begun testing a mobile ad network. And this isn’t just an on-domain network (where you can buy ads across Facebook’s domain), but rather, it’s a true cross-domain network – just like AdMob on mobile, or Adsense on the web. From Ad Age : The company is working with an undisclosed number of ad exchanges to deliver the ads on iOS and Android devices for its advertisers, who can still target using Facebook’s array of options such as age, location, education and interests. Expect Facebook to either build or buy one of these exchanges – just as Google did with the web (AdX via DoubleClick). Most observers are claiming that this step augurs...

Full article: http://battellemedia.com/archives/2012/09/the-facebook-ad...

Tweets

@BartSchuijt » 26 Sep '12, 12pm
Facebook begun testing a mobile ad network, launched exchange (FBX) which connects cookie data w/ internal data. [link]
@searchmuse » 21 Sep '12, 2pm
@gailtwist interesting - [link] - the facebook ad network is here
@harrywakefield » 20 Sep '12, 12pm
This is huge. And troublesome. RT @johnbattelle The Facebook Ad Network Is Here [link]
@seansewell77 » 20 Sep '12, 10am
. @tweetPHG Short but astute reflection on the #Facebook Ad Network - It's Here! [link]
@searchbeest » 20 Sep '12, 10am
Short but astute reflection on the Facebook Ad Network by @johnbattelle [link]
@CreativeConstr » 20 Sep '12, 8am
Facebook startet wie erwartet ein eigenes Ad-Netzwerk zur Monetarisierung der User-Daten außerhalb von Facebook [link]
@jstyle11 » 20 Sep '12, 5am
@Facebook building/buying mobile ad network, targeting fueled by vast data trove [link] & stock rises [link]
@psychemedia » 19 Sep '12, 8pm
Facebook step change? Ad network [link]
@dolivierp » 19 Sep '12, 8pm
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@greyhawkrss » 19 Sep '12, 5pm
The Facebook Ad Network Is Here: It’s been a pretty good year for my annual predictions, I… [link]
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@nedregotten » 19 Sep '12, 4pm
Denne har jeg ventet på: "THE FACEBOOK AD NETWORK IS HERE" [link]
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