SgImpact.com

19 Sep '12, 9am

7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers: While many in the community ...

There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded Internet Explorer 10 browser that will feature Do Not Track enabled by default. In recent days, Google has also unveiled new Chrome features for Do Not Track . While many in the community are bracing with the implications, others believe the feature won't have a significant impact on the industry’s ability to effectively optimize advertising dollars. What is a web analyst or online marketer to do? Surviving the do not track evolution is much like dealing with the seven stages of grief. 1. Shock and Denial Unfortunately, the sad truth is that Do Not Track legislation is coming whether we like it or not. Various legislative committees and governing bodies are interested in protecting the public’s privacy because fraud costs billions a year. While the majority of visitors re...

Full article: http://searchenginewatch.com/article/2206440/7-Stages-of-...

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