Search Marketing & the Fine Art of Nexting

Marketing & the Fine Art of Nexting

Search Marketing & the Fine Art of Nexting

In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.” By this, he means our subconscious habit of predicting what is just about to happen. Without this habit, he points out, we could never experience surprise or disappointment. The unexpected makes sense only if there is an “expected” for contrast. According to research, our brains are hard-wired for nexting. We’re always making predictions about the immediate future. You, for example, already have an expectation that this sentence won’t end with a pineapple guava. Surprise! It did! As search marketers, we must anticipate the nexting impulse in our prospects. It plays out particularly in landing page design. Our prospects already have an idea of what our landing page will look like, based on the promise of the ad they clicked. If we disappoint or confuse them, they’ll run back to the safet...

Full article: http://searchenginewatch.com/article/2206425/Search-Marke...

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@dominele » 28 Sep '12, 5pm
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@DannyNMIGoodwin » 19 Sep '12, 8pm
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