Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

Google has launched a new AdWords budget option: Shared Budget allows marketers to set a maximum daily budget across multiple campaigns. It’s a small improvement, but one that should help users more effectively allocate budget with more flexibility when one campaign performs better than expected. Shared Budget works by taking the daily maximum and splitting it as needed. For example, a marketer with three different campaigns running and a maximum daily budget of $100 would have to decide how much to allot to each, Google said in their announcement . If one campaign performs well on any given day and there was budget left over in another, that would be a missed opportunity to capitalize on the better-performing campaign. AdWords will now assign more budget to the campaign that needs it, so long as all campaigns combined don’t go over the daily budget. “Using shared budgets ...

Full article: http://searchenginewatch.com/article/2206416/Google-AdWor...

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