18 Sep '12, 6pm

What Does a Winning SEO Team Look Like? This...

The Project Manager: Every team needs a leader, and every client needs one person that they can hold responsible. The role of the project manager is to ensure that all aspects of the online marketing campaign work together. It's easy to have different team members focused on different aspects, but ultimately, the client has goals, and the entire team must work together to achieve those goals. If the team fails to achieve those goals, the project manager is responsible. Search Engine Optimization Strategist: Every SEO project needs at least one person who understands the ins and outs of search engine optimization. The SEO must have a good understanding of how search algorithms work and keep up to date on the latest algorithmic trends. However, they must maintain an eye for solid marketing practices to ensure the "SEO" doesn't get in the way of the site's ability to convert ...

Full article: http://www.searchengineguide.com/stoney-degeyter/what-doe...

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