14 Feb '16, 4pm

Intro to Advanced Multivariate Ad Testing

Intro to Advanced Multivariate Ad Testing

Every search ad is made up of variables… not only the content (headline, display URL, descriptions, landing page) but also the targeting (who sees the ad, what they searched for). Multivariate ad testing is an analysis of the elements within an advertisement, and it should be used when multiple elements within a single ad variation are up for debate.

Full article: https://www.semrush.com/blog/jason-puckett-ceo-adbasis-qa...

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