Google is 'No Longer a Black Box' at BrightEdge #Share12

One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box"… and whether marketers needed their own Black Box to deal with Google's Black Box. Have marketers entered a new era of automation where, in a Spy Vs Spy scenario, big data appliances are able to measure, analyze and respond to each other? I caught up with Leo Haryono, Director of SEO at Macy's says and Lemuel Park, CTO of BrightEdge to get their view on this question. Paid search marketers have enjoyed this situation for years with automated bidding platforms managing their cost-per-click in Google's own auction and in particular against competitors. Pay-per-click (PPC) marketers have enjoyed the benefits of big data appliances for longer than other search marketers with features such as rules based bidding, bid to position and return-on-investment (ROI) bas...

Full article: http://searchenginewatch.com/article/2206393/Google-is-No...

Tweets

@brightedge » 28 Sep '12, 2pm
Our CTO, Lemuel Park, speaks freely on #SEO Innovation & mobile rankings with @sewatch in this fab article [link]
@jc1000000 » 25 Sep '12, 10pm
RT @SearchEngOpt: Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link] via @sewatch
@hiteshladva » 24 Sep '12, 7pm
Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link] via @sewatch #SEOTalk
@maxyourweb » 22 Sep '12, 4pm
Google still a black box? As SEO becomes more data centric [link]
@rogerserra » 21 Sep '12, 8am
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@seotweetz » 20 Sep '12, 8am
RT @BelindaSuva: Google 'No Longer a Black Box' [link] by @jc1000000 -#SEO is becoming more datacentric
@BelindaSuva » 20 Sep '12, 8am
Google 'No Longer a Black Box' [link] by @jc1000000 -#SEO is becoming more datacentric
@sewatch » 20 Sep '12, 8am
RT @SimonHeseltine: Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link]
@SEOChester » 20 Sep '12, 7am
"#SEO is becoming more data centric. We have more visibility into all the metrics now." #Share12 by @jc1000000 [link] @sewatch
@waynekolenchuk » 19 Sep '12, 8pm
RT @jakelangwith: Google is no longer a black box [link]
@LukaszZelezny » 19 Sep '12, 4pm
RT @kevgibbo: Great post by @jc1000000 Google is 'No Longer a Black Box' [link] (via @sewatch & @boggles)
@kevgibbo » 19 Sep '12, 4pm
Great post by @jc1000000 Google is 'No Longer a Black Box' [link] (via @sewatch & @boggles)
@boggles » 19 Sep '12, 4pm
read this and comment! Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link] via @sewatch
@SEWtechnology » 19 Sep '12, 12pm
RT @boggles: Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link]
@seotweetz » 19 Sep '12, 11am
RT @macroneus: Google is 'No Longer a Black Box' at BrightEdge #Share12 #SEO via @jc1000000 @iNETSEO @sewatch [link]
@macroneus » 19 Sep '12, 11am
Google is 'No Longer a Black Box' at BrightEdge #Share12 #SEO via @jc1000000 @iNETSEO @sewatch [link]
@iNETSEO » 19 Sep '12, 11am
Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link] via @sewatch | Do you have a black box plan?
@SEWtechnology » 19 Sep '12, 10am
RT @BannerView: Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link]
@SEWtechnology » 19 Sep '12, 9am
RT @searchmitch: Peeling the Onion with SEW: Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link]
@ttchuk77 » 19 Sep '12, 1am
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@jc1000000 » 19 Sep '12, 12am
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@jc1000000 » 18 Sep '12, 11pm
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@NetSpeakDesign » 18 Sep '12, 9pm
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@seotweetz » 18 Sep '12, 9pm
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@sewatch » 18 Sep '12, 9pm
Google may no longer be a Tin Man to the Wizards of SEO... by @jc1000000 [link] from earlier today.
@jc1000000 » 18 Sep '12, 9pm
Torque to mey, daan't leave me 'anging in the comments! Google is 'No Longer a Black Box' at BrightEdge #Share12 [link]
@seotweetz » 18 Sep '12, 8pm
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@kreidman » 18 Sep '12, 8pm
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@seotweetz » 18 Sep '12, 8pm
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@jc1000000 » 18 Sep '12, 8pm
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@seotweetz » 18 Sep '12, 7pm
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@ralphbin » 18 Sep '12, 7pm
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@seotweetz » 18 Sep '12, 7pm
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@brightedge » 18 Sep '12, 7pm
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@sewatch » 18 Sep '12, 7pm
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@hashmahadevan » 18 Sep '12, 7pm
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@jc1000000 » 18 Sep '12, 7pm
RT @nicolelopuch: great article | Google is 'No Longer a Black Box' [link] via @sewatch
@PaulFDudley » 18 Sep '12, 6pm
Great Brands at Share12 this year! Google is 'No Longer a Black Box' at BrightEdge #Share12 by @jc1000000 [link] via @sewatch
@psswstyles » 18 Sep '12, 6pm
RT @MojaveDan: #seo Google is 'No Longer a Black Box' at BrightEdge #Share12 [link]
@nicolelopuch » 18 Sep '12, 6pm
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@sewatch » 18 Sep '12, 6pm
Google is 'No Longer a Black Box' at BrightEdge #Share12 [link] cc @twitter
@PopsharedSearch » 18 Sep '12, 6pm
Google is No Longer a Black Box at BrightEdge #Share12 (Searchenginewatch - 287 retweets) [link]
@washdcwebdesign » 18 Sep '12, 5pm
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@hvonborcke » 18 Sep '12, 5pm
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@sewatch » 18 Sep '12, 5pm
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@Darren_Moloney » 18 Sep '12, 5pm
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int.SEOnews: Google is 'No Longer a Black Box' at BrightEdge #Share12 [link]
@TahaDes » 18 Sep '12, 5pm
Google is 'No Longer a Black Box' at BrightEdge #Share12 - One of the themes of BrightEdge Share12 was whether Googl... [link]