18 Sep '12, 1pm

Why Infographics Are Not Enough For Successful Global Content Marketing

Why Infographics Are Not Enough For Successful Global Content Marketing

No one can deny the rapid rise in the popularity of infographics. No wonder, since they are graphically attractive, they solve user problems of information overload and they make great webpages. Oh, and then there’s that point about infographics being great for link building too! Personally, I love looking at infographics − they make life bearable to those of us who would dearly like to win back time. But are they really the right solution for global content marketing strategies? It’s true, your average infographic can be translated to communicate the same information to speakers of different languages − although you should never forget that when translated, different languages have different lengths and this needs to be considered right from conception. Is Widening The Concept Of Infographic Necessary? In my view, the concept of “infographic” needs to be widened − and we ...

Full article: http://searchengineland.com/why-infographics-are-not-enou...

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