18 Sep '12, 1pm

Using Social Ad Metrics & Messaging To Shape Your Local Content Strategy

Using Social Ad Metrics & Messaging To Shape Your Local Content Strategy

Understanding how your message resonates on social media can be one of the key factors in making sure your content resonates with the community you’re targeting. When you integrate local targeting and messaging into the mix, it can make for a strong content campaign that gives you plenty of metrics and data to review, tweak and adjust while tracking organic movement.. While this strategy style is very calculating, with tremendous ability for link generation, it’s not something that is scalable for movement if you’re a one person team. To demonstrate this, we’ll primarily review integrating Facebook ad performance into your overall content strategy. As an example, we’ll use a brick and mortar business with multiple locations all over the US that is looking to potentially increase organic visibility in certain cities where localization is apparent. Like with any strategy exa...

Full article: http://searchengineland.com/local-visibility-and-facebook...

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