How To Look For Trouble & Find Opportunity In PPC Campaigns

As I start each day managing our PPC accounts, the same two questions always come to mind: “What problems do we have to address right away?” and “Where can we find more opportunities?” The more quickly I can get a handle on these two questions, the more quickly I can take appropriate actions. That’s why I love all the visual trend line graphs available in Google AdWords, Microsoft AdCenter and other paid search analytics tools. With a quick glance, well-trained eyes, and the same sense of investigative curiosity that we see every night in crime and courtroom TV programs, I can quickly scan through our campaigns and find hotspots to work on. Today, I’ll take you through the variety of trend line reports available to PPC account managers and give you a few simple tips and rules of thumb for reading them that is sure to to help you quickly identify problems and opportunities ...

Full article: http://searchengineland.com/how-to-look-for-trouble-find-...

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