17 Sep '12, 10am

The Role of APIs in the Future of Search

The Role of APIs in the Future of Search

People talk a lot about APIs in the SEO industry (me especially) - the tools you can build with them, the competitive analysis data you can access, the reports you can automate. However, we tend not to discuss the wider picture, the thousands of APIs out there for other things, and, most importantly, the profound effect that APIs are going to have on the web, and thus the SEO industry, in the coming decade. I believe that over the next 10 years there will be a huge decline in the number of users visiting websites , and that APIs (and structured data) are going to play a pivotal role in that shift. To understand why I think this, lets take a look at the evolution of the web over the last 20 years. (Note - I'm not going to explain APIs in this post - but you only need a broad understanding of them to get my point.) History of How the Web Looks The (public) web has been aroun...

Full article: http://www.seomoz.org/blog/apis-future-of-search

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