17 Sep '12, 10am

news: 1 in 5 women on Pinterest

Home | Insights | Industry news 17 September 2012 | Author: R Wood Media Content Manager 1 in 5 women on Pinterest A new study into the habits of American internet users has revealed 19 per cent of women online in the US are using virtual pinboard Pinterest to find and share their interests with others. The survey, by the Pew Internet & American Life Project, found the site is predominantly used by women - only 5 per cent of men reported using it - and is most popular with women ages 18 - 29 with a university education and annual household income of $50,000 - $75,000 (£30,000 - £45,000). Lee Rainie, Director of the Pew Internet & American Life Project told the Telegraph : "It is usually the case that people gravitate to services that match their interests and their needs. Some of the more popular subjects on Pinterest are likely to be especially interesting to women, such ...

Full article: http://www.bigmouthmedia.com/live/articles/1-in-5-women-o...

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