How to Take Advantage of Google AdWords’ Improved Geotargeting

How to Take Advantage of Google AdWords’ Improved Geotargeting -

How to Take Advantage of Google AdWords’ Improved Geotargeting

Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas? Just want to take advantage of competitive advantages in certain regions? Then geotargeting is for you. Google recently launched their improved geotargeting capabilities. These improved targeted improvements add the ability to: Expand ZIP code targeting to Canada. Match U.S. metro targets to Nielsen Designated Market Area (DMA). Increase the number of countries with city level targeting to 43. These tools are important for any marketer to understand. The simplest and most frequent use of geotargeting is to serve ads to areas where your services are available. While this is a great way to use geotargeting it isn't the only way. For those brand marketers who purchase DMA advertising on TV you can now add additional spend to servi...

Full article: http://searchenginewatch.com/article/2205818/How-to-Take-...

Tweets

@anchorwave » 08 Oct '12, 5pm
Geotargeting helps your business get found by local customers. Learn how to take advantage with help from @sewatch: [link]
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@WhiteSharkMedia » 21 Sep '12, 12am
Google doing a great job advancing its Geo-targeting capabilities, by Jason Tabeling via @sewatch! [link]
@RocketClicks » 20 Sep '12, 6pm
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Do you use geotargeting in marketing? Google has now improved it! [link]
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Want to take advantage of competitive advantages in certain regions? Then geotargeting is for you. [link]
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