17 Sep '12, 2am

A Simple Guide To Understanding The Searcher Experience

I believe Google has some how-to-search items, such as: http://www.google.com/insidesearch/tipstricks/index.html (Scroll to the bottom of the page) Chris Sherman wrote a book called Google Power. And I am a HUGE fan of Ryen White at Microsoft – he writes about exploratory search. http://research.microsoft.com/en-us/um/people/ryenw/ I didn’t say search engine expert, as in SEO or software engineer. I think that search/retrieval should be taught at colleges and universities as well as high school. I had to take 2 required library/info science classes for my first master’s degree (one in American English, the other in Japanese). I wish I had taken those classes as a freshman undergraduate. I would have been such a better student and researcher had I known how to search more effectively. There are so many myths and misconceptions about how and why search results appear. Studen...

Full article: http://searchengineland.com/a-simple-guide-to-understandi...

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