SgImpact.com

16 Sep '12, 10pm

Google Market Share Hits Turning Point?

Something strange happened in the sunny days of July: Google appeared to lose market share to Yahoo and Bing. At least, that's what the numbers reported by ComScore said. After the Internet ratings company adjusted its reporting methodology, something even stranger happened: the numbers didn't change.When ComScore originally reported its numbers, there was an outcry that Microsoft and Yahoo had used various gimmicks to give their own search engines an apparently larger slice of the search market. So ComScore made sure that its new numbers for July measured only “explicit” searches. The company no longer counted automated searches or “hovers” or anything but a user actually typing a term into a search window and hitting “search.” ComScore refers to this new metric as “explicit core search” and defines it as “user engagement with a search service with the intent to retrieve ...

Full article: http://www.seochat.com/c/a/Website-Submission-Help/Google...

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