The Hidden Cost Of Cheap SEO & Social Media Labor

The Hidden Cost Of Cheap SEO & Social Media Labor via @rebelmouse

Could not agree more. Effective SEO, i.e., content, REAL links (not spam), and Google Analytics (to maximize site performance AFTER SEO has gotten traffic to the site) was never cheap. It’s just that up until 2011 & 2012 Google couldn’t quite filter out the spam from their ranking algorithm, but those days are over now. Effective SEO is now a fairly expensive investment. Organic traffic almost always brings in more qualified leads and sales then PPC. Nevertheless, if a company can only afford a few hundred dollars per month, & if they don’t feel like creating content that communicates with their potential customers, they’re far better off just putting that $$ into Adwords and paying for the traffic (and hopefully the sales/conversions) they need.

Full article: http://searchengineland.com/the-hidden-cost-of-cheap-seo-...