15 Sep '12, 11pm

New Competitive Facebook Reporting Tool Available #marketing

Last week SEMrush announced the release of a new Facebook PPC reporting tool. The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook. SEMrush describes the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares”. Searching for ads by domain will give you the impressions over time in a nice line graph that allows you to see how ad impressions trend over time. The ad creative is also provided, as are the landing pages. Geo-targeting of the ads is shown in a pie graph and offers insight into the markets this advertiser is focusing on. If you don’t know who the competitors are, the ads by keyword can shed some light on this. On any keyword, a list of ads is displayed containing that keyword. For example a search for “jewlry” resulted in 98 ad results advert...

Full article: http://searchenginewatch.com/article/2204418/New-Competit...

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