SgImpact.com

15 Sep '12, 3pm

Weekly Online Video News Round Up - Football Edition!

Before the launch of this new BrightRoll offering, access to true mobile video inventory was limited to fixed bid buying industry-wide, preventing media buyers from making decisions about mobile video impressions in real time. Integrating mobile video into the BRX RTB platform enables buyers to bid at the impression level on in-app and mobile web inventory, in addition to the online video inventory previously available to RTB buyers. Now buyers can bid on BRX video inventory through their own interface to connect with relevant audiences across multiple screens.

Full article: http://www.reelseo.com/weekly-online-video-news-football-...

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