30 Jan '16, 5pm

The Psychology of Marketing: How to Influence Consumer Behavior #semrushchat

The Psychology of Marketing: How to Influence Consumer Behavior #semrushchat

Our participants are unanimous today: mobile users are emotional, their thoughts flitting, and you have only a few seconds to grab their attention. By contrast, desktop users are more analytical, calm and location-dependent. Words matter! They matter even more in ad copy or call to action – simple and short messages have to be persuasive, convincing and clear. Not an easy job even for a long text! So let’s take a look at some specific words that can help you to successfully meet the copywriting challenge. First of all, remember to speak the same language your audience do. And we are not talking here just about the language itself – jargon, technical terms, the style of your message – everything have to resonate with your readers.

Full article: https://www.semrush.com/blog/the-psychology-of-marketing-...

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