29 Jan '16, 1pm

Google: Invalid HTML Not Required For Ranking But Can Hurt Structured Data & Mobile Friendliness

This came up recently with the change of the guidelines, with regards to change made in the webmaster guidelines. We mentioned use valid HTML. The question here is Is the W3C Validation (Broken HTML) ranking factor or should we care about it?It is not directly a ranking factor. It is not the sense that if your site is not using valid HTML we will remove it from he index. Because I think we will have a pretty empty search results. But there are a few aspects there that do come into play. On the one hand, a site with really broken HTML, something that we see really rarely, then it is really hard for us to crawl it and index the content because we can’t pick it up. The other two aspects which are kind more in regards to structured data. Sometimes it is really hard to pick up the structured data when the HTML is broken completely. So you can’t easily use a validator for the st...

Full article: https://www.seroundtable.com/google-invalid-html-concern-...

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