SearchCap: The Day In Search, September 12, 2012

Apple Demos Local Search (Maps) And Siri Enhancements For iPhone 5 Today at the iPhone 5 launch event Apple announced a thinner, taller and faster iPhone. (Danny is still live blogging.) Apple also reminded people of some of the software announcements made in June at its WWDC conference when it discussed the new iOS 6 extensively. Among the earlier software-related announcements that were showcased again today [...] Two Easy Ways To Leverage The Search Funnel If you’ve read my previous post about Multi-Touch Attribution & Conversion: Does It Matter?, you should now be aware of whether or not it is worth digging into the conversion funnel by looking at the average lag from impression/click to conversion and, more importantly, the average number of impressions/clicks involved in a conversion. In other [...] FTC Nominee Says No To Google Antitrust Action, Anti-Google Voter Su...

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