11 Sep '12, 1pm

The Long-Term Greed-ification of the Web

We care about the experience of people who read BuzzFeed and we don’t try to trick them for short term gain. This approach is surprisingly rare. How does this matter in practice? First of all, we don’t publish slideshows. Instead we publish scrollable lists so readers don’t have to click a million times and can easily scroll through a post. The primary reason to publish slideshows, as far as I can tell, is to juice page views and banner ad impressions. Slideshows are super annoying and lists are awesome so we do lists! For the same reason, we don’t show crappy display ads and we make all our revenue from social advertising that users love and share. We never launched one of those “frictionless sharing” apps on Facebook that automatically shares the stories you click because those apps are super annoying. We don’t post deceptive, manipulative headlines that trick people int...

Full article: http://searchenginewatch.com/article/2204421/The-Long-Ter...

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