11 Sep '12, 7am

Bing Will Be the Default Search Engine on Kindle Fire

Bing Will Be the Default Search Engine on Kindle Fire

Continuing their aggressive positioning to get people to try Bing, Microsoft and Amazon have partnered up to make Bing the default search engine on the Kindle Fire. Bing will be the default engine for the Silk Web browser on the new Kindle line. However, users will be able to change the default to a different search engine. Positioning Bing as the default search engine on a high-profile product like the new, highly-anticipated Kindle Fire HD devices, Microsoft as found another way to bring their search experience to a potentially new group of mainstream users. Last week, Microsoft launched the Bing It On campaign to bring brand awareness to the masses, encouraging people to try Bing side-by-side against Google. Citing a survery where people chose blindly Bing search results nearly 2-to-1 over Google's, Microsoft's hope is that by gaining more exposure to people, Google wil...

Full article: http://searchenginewatch.com/article/2204407/Bing-Will-Be...

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