10 Sep '12, 1pm

5 Steps For A Flawless Paid Search Launch

5 Steps For A Flawless Paid Search Launch

Why does it seem like a paid search launch has as many moving parts as launching a space shuttle? To make sure that everything gets taken care of, I adhere to a five step launch process when building a new paid search program. This process makes it easier to divide and conquer developing each part of the program, and it always results in more tightly aligned content. Here are the five steps to follow when launching a new paid search program: Establish Goals Develop a Creative Outline Generate the Creative Assets Structure the Assets Have Someone Else Check for Errors 1. Establish Goals Sure, mentioning this step is beating a dead horse, but I am including it anyway because I still see programs that do not have clear goals. Your goals need to map to business objectives. If your business objective is to license software to a list of 400 large target companies, then your goal...

Full article: http://searchengineland.com/5-steps-for-a-flawless-paid-s...

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