Is Google Search Really Only 18.5% Organic Results?

Is Google Search Really Only 18.5% Organic Results? #marketing

An interesting argument appeared on the Jitbit blog this week. In it, the author alleges the default "above the fold" area of a Google search results page (SERP) is only 18 percent “actual search results”. This was, in fact, an interesting claim. The author's "reasoning" suggests on his 1280x960 resolution screen, the search results take up a box 535 pixels wide by 425 pixels tall, 18.5 percent of his window if you multiply the resolutions and consider square pixels to be the same as measuring something in square inches. Yet it didn't stop there. According to the author, those paid search (PPC) ads aren't useful to him and neither are the rest of Google's properties, so they don't count. The author continued to suggest that the page had "about 45" different links, highlighing the black navigation links, the "Sign in" button, all the UI elements, ad links and the search res...

Full article: http://searchenginewatch.com/article/2203267/Is-Google-Se...