08 Sep '12, 8am

Where Google+ Meets Google Search: Why You Can No Longer Ignore Google+ in an IM Campaign

Where Google+ Meets Google Search: Why You Can No Longer Ignore Google+ in an IM Campaign

No doubt, Google+ has been picking up speed and scale lately. The number of Google's properties using G+ has been getting bigger by day, and it may well so happen that, when the ripples from the latest Google algorithm updates die off, everyone will suddenly need Google+. Why? Because, first, the diversity of Google search results has been increasing, and many of those new types of search results (SPYW listings, for example) are Google Plus-based . Second, the rules by which one plays in the organic SERPs now change as often as ever. Hence, many Web promoters are looking elsewhere for alternatives. Segmenting one's Web presence While big brands normally try to cover as many bases as they can, squeezing the max out of whatever online marketing channels one can think of, smaller brands would often use just one to two marketing channels that perform best. Say, if you're a roo...

Full article: http://www.link-assistant.com/blog/where-google-meets-goo...

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