Is Social Media The Best Use of Your Time?: When it comes to small businesses, time is usually one of the bigges...

Is Social Media The Best Use of Your Time?

wolf-howl.com 07 Sep '12, 5pm

Is Social Media The Best Use of Your Time?: When it comes to small businesses, time is usually one of the bigges...

One of the main reasons I don’t spend time utilizing social media is because it lacks ROI for me. I can calculate almost down to the dollar ROI for other activities, but social media is hit and miss. If I spend an hour engaging a target audience, will I see an ROI? Not usually. If I spend an hour writing content, will I see an ROI, almost always. If I had more hours every day, I would definitely use social media more, but at this point there are better uses of my time.

Full article: http://www.wolf-howl.com/socialmedia/is-social-media-the-...

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