6 SEO Predictions for 2016
We’ve written posts in the past about SEO trends on the horizon in the coming year. Now we’re ready to set our sights on 2016, so buckle up! Here are our SEO predictions for 2016: 1. Audio Search Queries Will Change Search Results We’ve already seen a shift in preferences from desktop search to mobile. Because of this, marketers, business owners, and tech agents have had to rethink elements of mobile design and structure. Now, we’re seeing another shift in the form of “digital assistants.” Instead of typing (or tapping) a phrase or question into a search engine, we’re starting to rely more heavily on features like Siri and Google Now, which recognize audio commands. Spoken searches are typically phrased differently than written ones, so this will implicate both long-tail keywords and which sites rank first for them. Forbes agrees – “This trend could reward pages that conta...